Trelleborg Tires wins “Best Agriculture Tire” at the 22nd Visão Agro Brazil Awards
- Trelleborg Tires has once again been named “Best Agriculture Tire” at the 22nd Visão Agro Brazil Awards, held in Ribeirão Preto (SP) — the heart of Brazilian agribusiness — on December 4, 2025
- The award underscores Trelleborg Tires’ ongoing focus on technological tire excellence and its contribution to sustainable growth within Brazil’s agricultural sector
Trelleborg Tires received the award during the ceremony held in Ribeirão Preto (SP) on the evening of December 4, 2025. The trophy was accepted by Fábio Metidieri, Agri Sales Director at Yokohama TWS Brasil. The recognition further strenghtens Trelleborg Tires’ partnership with Brazilian farmers and OEMs, reflecting its sustained investment in innovation, field validation and local expertise to deliver tire solutions that boost productivity, protect soils, and support sustainable development of agriculture across the country.
Driven by its commitment to continuous innovation, Trelleborg Tires is expanding the adoption of its ProgressiveTraction® technology across its TM range — from the TM600, designed for row-crop applications, to the TM1000, the top-of-the-line tire for high-horsepower tractors. This advanced tire tread features a dual-edge lug design that works progressively on the ground, delivering superior traction, self-cleaning, and reduced vibration. These advantages contribute to greater efficiency, extended tire life, and higher soil protection, enabling Brazilian farmers to improve productivity and sustainability in every field condition.
“Receiving this award at such a prestigious event once again reinforces our commitment to Brazilian agriculture,” added Metidieri. “Our goal is to keep advancing in technology and field performance, ensuring that every Trelleborg tire delivers real value — helping farmers operate more efficiently, sustainably, and profitably”.
Trelleborg Tires maintains a strong local presence in Brazil through a dedicated team of tire experts, extensive field testing, and well-esabilshed OEM partnerships across the country’s main farming regions. This proximity enables fast technical support and ensures that product development remains closely aligned with the real-world needs and challenges of Brazilian agriculture. As Metidieri commented: “This award reflects the trust placed in our team and our products by professionals throughout the sector. It strengthens our commitment to delivering technologies that address local challenges and help shape the future of Brazilian farming.”
Now in its 22nd edition, the Visão Agro Brazil Awards celebrate excellence among leading suppliers and innovators in the national agribusiness sector. With a jury composed of executives, researchers, and decision-makers from Brazil’s most respected agricultural institutions, the award has become a benchmark for innovation, sustainability, and performance.
To learn more about Trelleborg’s high-performance agricultural tire solutions, visit: www.trelleborg-tires.com/en/products-and-solutions/agriculture-and-forestry-tires
Official website of the Visão Agro Awards: www.premio.visaoagro.com.br